Post Mammootty [God] Utopia for Cinema

This post may be late relatively.

In a couple of recent Mammootty films in Malayalam, his characters have been projected as God's representatives. I have not watched most of these movies, since I felt there were better ways to torture myself. So, I can't attempt a review of these movies. My point is different.

God stands for good values. Thus, marketing a character as God's representative implies that he stands for the good values.

From others' reviews, judging the trailors, and recalling the few movies that I have actually seen, the good values in these movie should be read as "good old" values -- traditional, conservative, religious, moral, anti-feminist and so on.

First question: why the movies focus on values? It is due to the the modern times, which many consider evilsome: loss of human values, social values, commodity values, increasing corruption and rape and so on. So, basically, these movies attempt to restore the values by depicting good characters who act unbelievable ethical standards and thus represent (or even surprise)God. The hope is that these characters will inspire people to reflect and change themselves and thus will create a good future.

Second question: Why Mammootty? This is easy. Mammootty represents the male-dominanating values of Malayali society. He is old enough to be considered "mature" and is an icon of both old and young.

First irony: Mammootty [Mohan Lal, too] was caught by the income tax department two years ago for evading tax. Period.

Second irony: The reason for moral degradation of the contemporary society is not because we don't have inspiring stories. The reason is ingrained in the economic changes and reforms. The advent of captialism. Values are not important, but the price is, and it soares high. As high as it would seem that an average citizen could never attain that height.

Third irony: The solution of having godly characters will not produce any positive effect. That only will sustain the fantasy of the society that old and traditional was good. No economic reforms are suggested.

Third question: What is the possible reaction through cinema for a positive change? Perhaps, a [Zizekian] utopian solution is to sign up a very young, the gen-next, actor, who has a completely freak-star image [like Asif Ali or Dulqar Salman or Fahad Fazil (All Muslims? LOL)] for a movie in which the character face the despair due to loss of values, etc., quite similar to those in Mammootty movies, and tries to solve it seriously and ethically, as a representative of God and Old values. In other words, replace Mammootty with one of such guys as these as a God's representative.

Fourth question and forth irony: Does the commercial value of Malayalam cinema care about any of that discussed above? No!